PSYCHE

From October 2015 I’m beginning the project Psyche, a revolutionary jeans, thanks to the CYCLONE Innovation Technology, minimize your sedentary lifestyle with its negative consequences. We’ve followed the same design process than cyclone, from the naming to the marketing strategy, from the advertisement to the launch event. The project is still in progress but the satisfactions for the achievements are not lacking.

This collaboration permitted me to explore different area of Visual and Communication Design and Event Planner enhancing my personal and working experience.